The digital revolution combined with the Covid-19 pandemic has meant that the Canadian entertainment industry has undergone some significant changes.Canada, especially Ontario, has been driving the technological revolution forward with amazing rapidity. The government offers programmes that encourage new tech start ups and as a result there has been a massive increase in tech start ups and Canada is a destination that is appealing to a new generation of tech savvy individuals.
Easy accessibility to technology has meant that unless adaptations are made, many forms of traditional entertainment risk losing popularity and may even become obsolete. Access to online entertainment is greatly influencing mental well being, changing economic patterns across the country, and also how Canadians interact socially. The rise in demand for the creation of new content, software development, and digital marketing has created an increase of jobs and the tech sector continues to expand to accommodate its growing number of customers. As a result, Canada has become one of the leading providers of tech in the world.
The continuing advancement of technology and a country where 95% of the country has internet access means that Canadians are finding new ways to enjoy their leisure time. This trend began during the Covid-19 pandemic where lock down restrictions meant individuals had to find alternative ways to do many activities such as learning, sports, and daily activities such as shopping, and of course finding ways to entertain themselves in an isolated setting.
More Canadians Are Turning to Digital Forms of Recreation
Post pandemic, Canadians have realised how convenient digital entertainment is and are choosing immersive and flexible digital entertainment options that fit around their schedules rather than returning traditional physical forms of entertainment. Year on year, there is an increase in online usage and Canadian entertainment companies are adapting in order to meet the changing needs of Canadian consumers.
Around 90% of Canadians use streaming services and spend an average of ten hours per week on streaming platforms. There are two different types of content that are streamed AVOD (advertising supported video on demand), and SVOD (subscription based video on demand). Netflix is the most popular SVOD service and 76% of all Canadians over the age of eighteen have a subscription to it. YouTube is the most popular AVOD and 34% of the population use it to watch videos, music, and other areas of interest. These days if an individual wants to learn a new skill there is probably a YouTube video that has been made on the subject. The most popular streaming activity in Canada is viewing social media videos. Watching the news coming in at second place. Comedy is the most commonly watched genre when streaming videos.
One of the reasons that streaming services are so popular among Canadians is that many subscriptions offer ad free viewing. On demand services offer more flexibility and content can be accessed from any device of their choice including smartphones. However, interestingly enough, 57% of Canadians prefer to access SVOD services through a connected television. The ability to share subscriptions among members of the same household is another factor that makes SVOD services popular. Around 40% of SVOD users have at least three different subscriptions.
Online Gaming Has Become a Mainstream Cultural Activity Among Canadians
The online gaming landscape has dramatically changed among the Canadian population. In the past, the majority of the gaming demographic were teenagers who used game consoles to play games. A recent survey has shown that the average age of online gamers is now thirty-four and is enjoyed equally by men and women and has become a favourite pastime for professionals, newcomers, families, and retirees.
Mobile gaming is the most popular form of online gaming as it offers easy access and convenience and 73 percent of the gaming population play a game on their smartphone at least once a week. The gaming market is on the rise and it is estimated that the Canadian gaming industry will generate over 5.4 billion Canadian dollars in 2025.
Online gaming ranges from esports arenas, casual mobile gaming, and online casino platforms. Online gaming has become so popular that it now has begun influencing music and social interaction. Gaming is so popular that the country even celebrates National Video Games day every year on 12 September.
There are around 19.3 million Canadians (six out of ten people) that have reported being active gamblers. Online casinos became particularly popular during the pandemic when their land based counterparts were forced to shut down due to lockdown restrictions. The average online casino player is between thirty and fifty years of age and slots are the most popular form of game that is played. Crypto casinos are becoming particularly popular among Canadian gamers who enjoy the thrill of gaming whilst being able to remain anonymous.
Gaming is not only a leisure activity. Many businesses have realised that gaming such as multiplayer options help their employees to develop better teamworking, communication, and problem solving skills. Some workplaces even host internal tournaments and others use gaming as a tool to train and recruit new employees.
Canadians Are Choosing Flexible and Immersive Online Activities In Their Leisure Time
Many Canadians are turning to online casinos for leisure time entertainment as it offers a flexible and easily accessible option that can easily be enjoyed at a time that fits into modern busy lifestyles.
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There are many reasons to play games at Casino Days. Signing up for an account is a seamless process that can be completed in a few simple steps. With generous welcome bonuses Canadian players can enjoy a 100% match on deposits of up to $2,000 and 100 free spins as well as ongoing promotions for regular visitors.
As a fully licensed platform that adheres to the rules of responsible gaming and offers state of the art robust SSL security encryption and mobile first gaming, gamers can enjoy gaming in a safe environment where the only concern is having as much fun as possible.